Guest post by Luke Taylor, who started a business called Good to Grow with his wife, Emily
Based out of Irvington, on the east side of Indianapolis, Good to Grow aims to harness the power of community to revolutionize the way we interact with overlooked natural resources.
What does it look like to “harness the power of community?” And what are these overlooked natural resources?
The power of community is a shared vision, and many hands. Our vision is one that makes it easy for neighbors to make choices that not only benefit their community, but also themselves. Choices like saving their food waste to create compost—and collecting rainwater to reduce water bills and strain on municipal utilities.
Some might call this “being green,” or recycling. I am happy thinking of it as purely selfish.
If you have altruistic notions of saving the world one recycled cardboard box at a time, great! Continue seeking out ways to heal your part of the world through changes large and small. Your community needs more people like you.
Many in your community, however, need a layup. (Editor’s note: a layup, for the basketball-uninitiated, is the easiest of shots, more difficult to miss than make.) These folks will only choose to recycle if they are standing next to a bin or a forest ranger is looking in their direction.
Or if they receive something free as a reward. In short, they need incentive.
Developing an incentive framework to support behavior change is our goal at Irvington’s Good to Grow.
One such framework is Irvington’s composting program. Already being championed by 16 households, this initiative’s ultimate goal is to collect compostable food waste and distribute finished compost (a valuable organic fertilizer) at the very same time. The idea is to connect beneficial behavior as seamlessly as possible with valuable incentive and convenience.
It is my hope that this idea encourages communities to create incentive frameworks of their own!
Luke Taylor moved to Irvington, Indianapolis with his wife Emily in early 2013. They chose this neighborhood mostly because of its strong sense of community. The Taylors wanted to be a part of it, and to encourage its growth. With Good to Grow as the vessel for delivery, they have a vision for Irvington that will amplify and enrich our local resources, bringing together an already blossoming Indianapolis community. One day, they dream to be able to enrich other Indianapolis communities in the same way by sharing the Good to Grow framework.