Pay It Local

In Ball State University’s Down to Earth documentary about sustainable food systems, renegade farmer Joel Salatin makes a key point about the importance of spending food dollars locally. A small amount of cash spent at the farmers market or local food store might make a huge difference to the vendors there. You never know what kind of difficulties they face, and where they stand on the thin line between a manageable load and giving up.

It’s kind of like paying it forward, only you’re “paying it local.”

Freedom Valley Farm's high tunnel beds.

Freedom Valley Farm’s high tunnel beds.

It reminded me of something I blogged some months back:

The row we plant might be just the encouragement our elderly neighbor needs to start seeds on a windowsill. Which might nudge her granddaughter to visit a farmers market and buy a farmer’s tomatoes, and one of those funny-looking squashes while she’s at it. Maybe she’ll come back in ensuing weeks and bring her children and a friend, buying more locally grown food. Which shows the farmer that his produce is desired, and keeps him from throwing in the towel after a tough summer.

Since I wrote that I’ve talked to many small farmers as part of my freelancing job, and I’ve learned that farming is more difficult than any nonfarmer could ever imagine. What they do requires a lot of faith. And people to buy what they’re selling.

When I interviewed Hoosier Organic Marketing Education (HOME) founder Cissy Bowman for a Farm Indiana story, she emphasized the critical role of the nonfarmer ally. “Never feel disempowered,” she told me. “As a consumer your opinion is the most important, because you’re the one who buys it.”

Our consumer choice is not even just about food. It’s also about keeping land out of developers’ hands. If farmers can earn a living wage, fewer properties will be snatched up and turned into subdivisions and shopping malls. That means more acreage for wildlife, native plants, and pollinators.

From the front page of Farm Indiana

From the front page of Farm Indiana

The current issue of Farm Indiana contains two stories I wrote. One is about Cissy and HOME, a terrific nonprofit organization that helps farmers like Anna Welch with rural development projects and educates everyone about the importance of organics. The other is about Freedom Valley Farm, an Owen County operation that I thoroughly enjoyed visiting.

Jim Baughman showed me around his farm on a February day.

Jim Baughman showed me around his farm on a February day.

I can testify that Jim’s winter produce is among the best I’ve tasted. We’re talking melt-in-your-mouth spinach and juicy-crisp carrots. This guy is good at what he does, and he does it all without chemicals.

To read the stories, click here.

Relocalizing the Food System

I love writing stories about food and farming. The people I meet are so passionate about their work. Almost everyone I interview is invested in reforming the broken food system. Bonus: They give me tasty things to eat.

Here’s a rundown of the treats I’ve sampled just in the past few weeks.

  • Cissy, a woman who’s long been the vanguard of Indiana’s organic movement, gave me some intensely flavorful pickles she made from cucumbers raised in her kitchen garden. I washed it down a glass of homemade kombucha that couldn’t be beat.
  • Jim, a farmer in Owen County, sent me home with a bunch of carrots he pulled from the wet earth like a late winter miracle.
  • Anna, a farmer in Rush County, gave me a huge jar of rolled wheat that her cooperative had grown and milled. (I used some in banana bread I baked for my weekly writing date—my writer buddies pronounced it wonderful.)
Checking out a display of LocalFolks Foods at Moore Corner Store while on assignment

Checking out a display of LocalFolks Foods at Moore Corner Store while on assignment

And a couple weeks ago, at Moore Corner Store, proprietor Jasen Moore offered me a taste of ketchup made by Indiana’s own LocalFolks Foods.

I’m no ketchup connoisseur, and in fact we never purchase it. But if I were a fan of this most American of condiments, I would never buy a national brand again. LocalFolks’ is sweetened with sugar, not the genetically modified scariness that comprises high-fructose corn syrup.

I happened to be in the natural food store when Hoosier Microgreens’ Alex Sulanke came along to introduce his product. So I got to munch uber-fresh sprouts of radish, cabbage, kale, arugula, and mustard from “the smallest farm in Indiana” (120 square feet).

Moore Corner Store is in the business of connecting small farmers and food entrepreneurs to the consumer. Though its hours are limited at present, this shop and others like it fill a critical role in relocalizing our food system.

For Jasen and his wife Sara, Moore Corner Store is more than just a business. It’s a mission. Jasen told me the enterprise arose out of concern for the state of our economy. Big box stores have fragmented communities and hurt the little guy.

Moore2“But a store like this…supports the local economy, minimizes carbon footprint, puts actual nutritious food on your plate, and it’s close to home.” The Moores live just up the street from the shop, though both must spend time elsewhere to make ends meet.

I just saw a documentary called Down to Earth in which the iconoclastic farmer Joel Salatin (made famous in Michael Pollan’s Omnivore’s Dilemma) made an important point: Your purchase of a farmer’s product might be the thing that keeps that farm afloat another week.

Is it worth changing our habits to spend a little more of our money at a farmers’ market or a shop like the Moores’? I would say yes. What about you? Have you connected with a small farmer, producer, or locally owned shop lately?

Check out my piece on Moore Corner Store here.